An Efficient and User Friendly Website Improves Traffic

Nobody likes being stuck in rush hour traffic. Scrolling through a website that is hard to navigate can feel just like rush hour traffic when you can’t seem to get to the information you are looking for in a timely manner. The digital world is ever changing and it’s more important than ever that your website keeps up. The easier your website is to navigate the more traffic it will receive.

A website should flow, easily carrying viewers eyes through the information provided, and when done right will guide them to interact with the site in a positive way. Trendy new designs give easy access to key information and are pleasing to the eye. With less busy, and overwhelming designs new sites lean towards a sophisticated simplicity. Now is the time to get straight to the point, with direct links and skimmable information. Keeping a viewer’s’ attention span is vital. They’ll move on quickly if they can’t find what they are looking for within a matter of minutes.

Here are some ways to make sure you have an Efficient and User Friendly website.

# 1: Ease of Access:

Your website shouldn’t be a game of Where’s Waldo or Eye Spy for your user. The link your user clicks on should bring them to the exact information advertised. To make homepages more user friendly, have a bar along the top or side of your site labeled with clear, distinctive headings that reflect the information found on that page.

# 2 Responsiveness:

We live in an impatient world where users move on if a site doesn’t respond in the few minutes they allow it. Make sure that your website not only works on the desktop but that it has a mobile and tablet friendly format as well. In addition, make sure your website functions with different browser types i.e. Internet Explorer, Chrome, Safari and Firefox.

# 3 Wording:

Studies show that the average reader skims in an F-shaped pattern. The idea is to draw their eye to the information they are searching for. You can do this by breaking up your text. Unless they’re looking for long essays or in depth explanations, readers don’t want long paragraphs. Keep your information skimmable. Use bullet points or spaces to break up heavy text.

# 4 Format:

Provide headlines to give users an idea of what information they will find in the following text. Webfonts are all the craze. Times New Roman is no longer the go to font. Readable but eye catching fonts help draw a reader’s attention to where you want it. Learn about  the latest color scheme trend and use those colors to make your website pop. That being said, don’t be afraid of white space. In other words, don’t over crowd your website. Not every space needs to be filled.