Politics is a constant war of ideas. To win the war, political candidates must win the message. Social media allows us to understand how political candidates are performing online and allow them to recognize opportunities on which they can capitalize.
It was clear that Carly Fiorina won the message at the first Republican Presidential debate. She was leading the Google searches for her name during the debate, despite a brief uptick in searches for Lindsay Graham.
An hour after the debate was concluded; Carly Fiorina got a noticeable jump in the number of followers on her Facebook page. And just Friday morning, she has seen an even more considerable spike in the number of followers.
Here is how the other candidates fared in the Republican so-called Happy Hour debate on social media:
Bobby Jindal: 4,607 new followers
Rick Perry: 2,779 new followers
Lindsay Graham: 2,006 new followers
Rick Santorum: 866 new followers
George Pataki: 430 new followers
Jim Gilmore: No Facebook Page
These numbers are important to analyze because it conveys the impact they had on people watching the debate. It’s already difficult to get people to take action online as they’re constantly inundated with asks and advertisements all the time. Therefore, if they had a strong enough interest in a candidate to take action by searching them on social media and following them there; that shows how effective the candidate was at getting their message across.
Unequivocally, Carly Fiorina was very successful at getting the right message across and introducing herself to the American people. Her drastic online presence growth is indicative of this fact.