Running a social media campaign is often times more difficult than expected.
Facebook and other social media sites have become oversaturated with advertisements and “spam.” Hence, Facebook users have become very good at just skimming through their news feeds and passing right by the majority of these advertisements.
Facebook has also updated their algorithm to limit the number of people who can actually see your posts.
So how do you overcome these social media barriers and get your posts noticed?
Well, one thing we have learned is that it is extremely important to monitor and report on how your social media posts are doing.
By keeping a close eye on your social media data, you are better able to see which posts are successful in bringing attention to your business or organization and which posts are doing nothing for you.
So how do you monitor the success of your social media posts?
Facebook pages offer free “insights” or analytics to their users.
A page manager is able to see how many page likes it has received during a specified amount of time.
Data is also given for each post that is created. You can see how many likes, comments, shares, and post clicks each of your posts received.
You can also see who your “fans” are. Facebook will tell you the age, gender, and location of those who have liked your page.
So now that you have this information, what do you do with it?
With this information you can adapt your social media campaign to fit the interests of our audience.
If the majority of your “fans” are 18-24 year old females, then we will try and create content that would be interesting to this group.
Also, if you notice that your fans respond really well to pictures, then you will post more pictures. If no one watches the videos you post, you will stop posting as many videos.